This is the most popular type of campaigns that we run for our clients. This campaign type is built on the concept of 80/20 and being able to choose your target market. Essentially this is where you take your business from a generalist type of business and turn it into a specialist type of business. This allows you to work with a defined market and increase your profits.
Let’s agree that marketing to everyone isn’t a good idea. Firstly, stretching your budget across all services gets average results. Secondly, the sales conversations for general enquiries aren’t best. Finally, every business has an ideal client that they would love to focus on, so why settle for something else?