Dental practices thrive when they have a steady inflow of new patients and a dedicated base of existing ones. With the increasing competition in the market, every practice needs effective strategies to stand out. Here’s how you can spike those Net New Patient numbers and offer irresistible value at the same time:
1 Reignite the Spark with Reactivation Campaigns
Have patients who haven’t shown up in a while? It’s time to remind them of the excellent care you offer.
- Consider reactivating those inactive hygiene patients or nudging those with unaccepted treatments.
- Entice them with irresistible offers such as:
- Credit towards their next treatment.
- Gift cards for any service.
- Complimentary teeth whitening for that radiant smile.
Such incentives can be a powerful motivation for patients to reconnect with your practice.
2 Strengthen Bonds with Long-term Nurturing
Remember, trust isn’t built overnight. Most people require 8-10 touchpoints before making a commitment.
- Engage your patient base with nurturing emails and organic social media posts. This ensures you remain at the forefront of their minds, reducing the chance they’ll drift away.
- Offer content that adds value and educates, such as:
- Showcasing real-life case studies and heartfelt video testimonials.
- Guided tours of what happens during various dental procedures.
- Addressing common financial queries and offering feasible solutions.
- Spotlighting the expertise and dedication of your team.
- Answering frequently asked questions related to dental health.
3 Expand Your Family with New Patient Campaigns
It’s not just about retention; attracting new patients is vital for growth.
- Set up automated systems to ensure your existing patients continue to receive the top-notch care they’re used to.
- Amplify your reach to potential new patients with targeted paid ads on platforms like Google and Facebook. And here’s an idea: Introduce a special “New Patient Offer”, which includes a discounted checkup and clean. This not only gets them through the door but offers an experience they’d want to come back to.
Ready to Dive Deeper?
Are you eager to uncover more strategies pivotal for boosting your dental practice’s growth? Chat with us today.
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