A Simple email template to help dental practices keep their schedule full

Email marketing can be a huge challenge for many dental practices. The lack of skills, time, and shortages of staff to name a few reasons…

We’ve been doing digital marketing for over 5 years now and find that email marketing is hugely underrated. Firstly, it’s probably the cheapest form of marketing your business can have. Secondly, once you’ve set this up, it can run on autopilot throughout the year. Finally, the business for dental practices is all about repeat customers which is where email marketing fits in perfectly.

There are a number of issues, however… One of the common issues is keeping your email list up to date with the website and your practice management software. Then there is an issue with the tools and content. But the biggest obstacle to email marketing is actually the strategy of how to use it and what to put into these emails.

So we thought to share a simple email template with you that we use for our customers to keep their appointments full. This one is specifically designed around school holidays.

Hi NAME,

I hope this email finds you well.
Avoid the wait for your next family dental appointment by booking in advance.
The majority of families with kids tend to choose school holidays to get their dental checkups and work done. This is why you should download this school calendar and save these dates to book your next appointment in advance:
Event Dates
Australia Day January 26th
Autumn Holidays April  1 – 16
Easter weekend April 17th
ANZAC Day April 25th
Labour Day  May 1st
Winter holidays Jun 24-Jul 9
Ekka Wednesday  Aug 16th
Spring holidays Sept 16-Oct 2
Queen’s birthday Oct 2nd
Christmas Day Dec 25th
Boxing Day Dec 26th
To book your appointment, please use the link below:
LINK
If you have any questions, please let us know.
P.S. We also offer orthodontic services (braces, aligners, etc), so if this is something you are interested in, please let us know.
Regards,
PRACTICE NAME
We’ve also updated this template with the dates for 2023 for Queensland.
If you feel like email marketing is a missed opportunity in your business and need help with campaigns, tools, or content ideas, please don’t hesitate to contact us.