The wave of rescheduled elective surgeries is coming to an end. For most dentists, 2020 has been a juxtaposition of practice closure, followed by back-to-back appointments.

Transitioning from ‘booked-out’ to ‘book-now’ is a unique opportunity for dentists to acquire new patients.

Here are Four Reasons Why There’s Never Been A Better Time To Focus On New Patient Acquisition:

  • It’s The Beginning Of The ‘New Normal’
  • Don’t Miss Out – Other Dental Practices Are Ramping Up Their Ad Spend
  • Patients Are Looking For New Dentists – They’re Searching for “Paediatric Dentist Near Me” 250% More Than Last Year.
  • High-Ticket Items Are On The Cards As Dental Tourism Goes Local

It’s The Beginning Of The ‘New Normal’

As things start to bounce back to normal, the ‘business as unusual’ COVID-19 effect is easing. For most dentists this means there are booking opportunities for the first time since the onset of the pandemic.

In the face of uncertainty, some businesses stopped prospecting to preserve the current database.

Fast-forward to now: more and more, consumers are actively searching for new services.

In fact, they’re more willing than ever to try someone new.

Since COVID-19, 1 in 5 are willing to try a new healthcare practitioner according to this study of patient behaviour.

Don’t Miss Out – Other Dental Practices Are Ramping Up Their Ad Spend

Now is the time to invest in marketing channels. Did you know that other practices are actively marketing for new patients?

While some practitioners are simply just hoping the busy period self-perpetuates, proactive practice managers are leveraging their competitive edge with digital marketing.

Patients Are Looking For New Dentists

dentist near me search term

Extraordinary waiting lists are driving patients to search for new dentists and dental services. According to Google Trends, over the past year, ‘paediatric dentist near me’ has been searched 250% more than the previous year.

Invisalign search term

If you’ve been watching the news you might be tricked into thinking that the economy is drying up. Looking at the results for Invisalign search terms, we see this is not the case. Increasing by 950% from last year, high-ticket items are definitely of interest to new patients.

High-Ticket Items On The Cards As Dental Tourism Goes Local

A definite win for local Australian dentists is the opportunity to treat ‘dental tourists’ locally.

 What is dental tourism?

Dental tourism is a cost-saving measure for patients that involves travelling to destinations where dental services are cheaper. With travel restrictions heavily enforced, international travel is not an option.

This is not only a win for dentists but patients, too, Australia’s stringent procedures enable superior patient care.

Some of the popular treatments for dental tourism include:

  • Dental Implants
  • All on 4

  • Crowns

  • Bridges

  • Veneers

Marketing for these high-ticket items presents an enormous opportunity for return on ad spend.

Hurry, there’s never been a better time to grow your dental practice. In the new normal, patients are placing high importance on healthcare services. With waitlists getting longer and longer patients are actively searching for new dentists.

Don’t be left behind! Other dental practices are ramping up their ad spend.

Act too late and you could run the risk of losing this unique opportunity to acquire new patients.

Are you ready to grow? We’re here to help. Call the team today.