While you Wait: Six Steps to Generate Leads from a Waitlist.
In a previous post we talk about the effectiveness of Waitlists. Consumers always want what they can’t have. Be proactive in client and patient management with a Waitlist. In this post we go through the six steps to making a great waitlist campaign.
Want to make the most of increased digital traffic with a waitlist campaign?
1. Create an offer or an incentive that encourages sign-ups
Eg. “Join our waitlist and receive 10% off Invisalign Treatments when non-essential dental services resume.”
2. Create a messaging strategy that emphasises how quick and easy it is
Eg. “Can’t wait for a new smile? Enter your details now – it’ll only take a few minutes and we’ll get back to you as soon as possible with the next available appointment.”
3. Have your landing page ready
Great landing pages are tailored to the offer so that clean metrics tell you what’s working and what isn’t.
4. Ask patients to provide details and/or attach photos
Using a digital inquiry form, this self-entered information is like the clipboard handed to patients in the waiting room. It’s full of important information that can guide your time, task and patient management.
This is a great point of contact for your administrative or sales staff. During a lull in face-to-face consultations, members of staff can use this information to reach out and get further information about the patient’s issue of concern, update file notes with relevant information.
Paired with an Enquire Now form, your practice will have asked for all the information needed when you’re ready to take bookings again. For more information on check out our post, “The Power of Enquire Now”.
5. Deliver a code, coupon or voucher when their details are entered
Digitally, it’s really important to convey good service. Thank them for their time and deliver on your promise with your incentive. Find more information on E-Commerce, here.
6. Store information about intended treatments and purchases
(This can be used for campaigns later and for optimised, proactive scheduling).
At Practice Results we’re all about client service starting from the inside-out. Just as important as the offer on the front-end, are the systems and processes on the back-end. With your goals in mind, the storage of this information in your database will generate leads for the foreseeable future. For more information on ACUA principles, visit Your Easy Web Solutions.
Need some help putting these Six Steps in place? At Practice Results, our solutions help our clients to stand out from the crowd and stay ahead. Call us now for a free consultation with one of our friendly team members.